Grinding To Success With Jimmy Rex
Jimmy Rex reveals the grit behind his transformation from a meat salesman $120k in debt to Utah's top-performing real estate investor and mentor.
Jimmy Rex
Top Realtor, Investor, and Best Selling Author
At a Glance
Archive Scoring
Introduction
The journey of Jimmy Rex is less a highlight reel of million-dollar closings and more a study in human resilience and the refusal to let failure define a legacy. Growing up in a household where financial tension was the background noise of his childhood, Jimmy developed an early, visceral hunger for security. This drive initially led him down the path of door-to-door meat sales, an endeavor that ended not in a windfall, but in a devastating betrayal by a partner that left a 23-year-old Jimmy saddled with $120,000 in debt. It was this specific weight that forged his legendary work ethic, turning a desperate need for survival into a masterclass in professional consistency. His narrative serves as a stark reminder that the 'overnight success' witnessed on social media is often built on years of making phone calls in a literal closet. This episode explores the psychological shift required to move from the 'grind' of daily prospecting to the sophisticated world of high-value networking and community building. Jimmy shares the hard-won wisdom of the 2008 housing collapse, where he lost over a hundred thousand dollars for a second time, proving that financial transformation is rarely a straight line. It is a story of bouncing back with greater intensity, eventually selling record-breaking properties and shifting focus from the transaction to the person behind it. Ultimately, the conversation transcends real estate, touching on the deep human need for purpose and the importance of helping others 'level up' alongside you. It is a reflective look at what happens when you stop chasing money and start building a life of value, service, and radical accountability.
Episode Overview
A detailed look at the topics, people, and context of this conversation.
In this episode of From Rents to Roots, Ryan Harding sits down with Jimmy Rex, a powerhouse in the Utah real estate scene and a best-selling author known for his aggressive yet disciplined approach to market dominance. Jimmy reflects on his early career spanning from the mid-2000s through the post-pandemic boom, detailing his evolution from a struggling new agent to the individual volume leader in the state. The conversation dives deep into his time-tested strategies, including his 'prospecting booth' methodology and his skepticism toward agents who prioritize social media 'reels' over the hard, boring work of client acquisition. Jimmy also discusses his significant philanthropic efforts, including hosting massive charity galas and community-wide events that have become staples of his brand. The emotional tone of the episode shifts from the raw anxiety of his early debt-ridden years to a warm, seasoned confidence as he explains his current mission: coaching men to become the best versions of themselves. He provides a candid look at the Utah market's unique corporate culture, his experiences with high-profile mentors like Mike Ferry and Bill Pipes, and his philosophy on long-term wealth through property retention.
Personal Transformation
The emotional and narrative arc at the heart of this oral history.
Jimmy Rex's journey is a masterclass in financial and professional resilience. Starting with a childhood motivation to escape financial conflict, he transitioned from a naive 23-year-old burdened by $120,000 in debt to one of the most successful real estate figures in Utah. His transformation is defined by a shift from the 'grind' of cold calling and prospecting to a philosophy of high-value networking and community-centric leadership, eventually leading him to move beyond real estate into life coaching and philanthropy.
Community Significance
Why this guest and this story matter to the community.
This episode is vital for homebuyers because it demystifies the path to wealth through real estate, emphasizing that success is not found in viral social media moments but in 'daily boring routines' and long-term asset retention. For the local community, Rex's story highlights the unique collaborative spirit of Utah’s business ecosystem, where leaders work together to navigate crises. It provides a roadmap for how individual buyers can transition from the insecurity of renting to the stability of owning multiple cash-flowing assets.
"I used to my parents used to fight over money all the time... I remember like from a very young age thinking like okay if i can have money i don't have problems in the house."
— Jimmy Rex · 1:10
Key Themes & Life Lessons
The ideas that run beneath the stories — and what they teach about community, leadership, and belonging.
Real Estate Success and Consistency
Overcoming Financial Failure and Debt
Strategic Networking and Value Creation
Market Dynamics and Inflation Impacts
Transitioning from Renter to Owner
Personal Development and Coaching
Resilience
Entrepreneurship
Wisdom & Life Lessons
The core wisdom is to 'fall in love with the daily boring routines,' asserting that success is the cumulative result of consistent actions taken over years regardless of market sentiment. Rex also advocates for a 'reach up, reach down' networking model—learning from those more successful while mentoring those coming up. Finally, his advice to 'buy as much as you can' and hold it through inflation reflects a deep understanding of currency devaluation versus asset appreciation.
Key Takeaways
- 1Success in real estate is driven by falling in love with boring daily routines and extreme consistency.
- 2The cost of waiting for a market crash can be higher than the cost of entry due to inflation eroding purchasing power.
- 3Networking is most effective when you focus on creating more value for others than you take from them.
- 4Financial failure, like Jimmy's 120k debt at age 24, can serve as a powerful catalyst for professional growth.
- 5In the current Utah market, owning real estate is a hedge against inflation which has outpaced historical recessionary price drops.
- 6Long-term wealth is built by holding properties rather than selling for short-term gains.
Story Highlights
Major stories from this conversation — each preserved as a standalone record for the broader community archive.
Jimmy recalls a formative childhood memory of sitting at the bottom of the stairs, listening to his parents fight over money. This experience deeply affected him, leading him to conclude at a very young age that financial security was the primary way to avoid household problems and conflict. This early awareness shaped his drive to become wealthy as an adult to ensure his own future home would be free of such stressors.
Emotional Significance
This story highlights the deep-seated anxiety a child feels when household stability is threatened by financial strain, serving as the foundational 'why' for his career.
Why This Matters
It explains the psychological root of why many successful people are driven by more than just greed; they are often driven by a need for safety and peace.
Life Lesson
Early exposure to hardship can serve as a powerful engine for ambition, provided it is channeled into productive action.
Transformation
Jimmy transformed from a powerless child observing financial conflict into a hyper-motivated entrepreneur determined to control his financial destiny.
What It Reveals About Jimmy Rex
He is highly observant and was emotionally mature enough at a young age to identify the source of his family's stress.
What It Reveals About the Community
It reflects a common narrative in the Utah entrepreneurship scene where humble beginnings drive large-scale success.
Community Value Preserved
The value of protecting the peace of the home through financial literacy and stability.
For future generations: It serves as a reminder that children are observant of financial stress and that transparency or lack thereof regarding money affects their future career paths.
After hiring a real estate coach, Jimmy committed to a grueling daily routine. He had a literal 'prospecting booth' built in his office—a small closet where he could isolate himself from distractions. For five years, he spent three hours every day in that closet making cold calls, regardless of his mood or the previous day's success. This discipline led to him selling 60 houses in his first full year and 98 the following year.
Before real estate, Jimmy ran a successful meat-selling business. He partnered with a man from the Netherlands who, unbeknownst to Jimmy, had a severe drug problem. The partner went on a two-week binge, spending $35,000 of company money and leaving Jimmy with $120,000 in debt at age 23. Because the business was in Jimmy's name, he was solely responsible for the losses, forcing him to close the company and enter real estate under extreme financial pressure.
Just as Jimmy paid off his initial $120,000 debt from the meat business, the 2008 real estate market collapsed. He was stuck with two houses that had $160,000 in negative equity. Because he had been a high earner, the banks wouldn't let him short-sell; they forced him to take the debt as a 0% loan. To pay this off, Jimmy began flipping distressed properties, including 'meth houses' that needed remediation, eventually clearing the debt within a year.
Jimmy shares a story of a condo he owned in Orem, Utah. He bought it for $155,000, and when the market rose to $245,000, he and his partner decided to sell, thinking the market couldn't possibly go higher. They walked away with a $40,000 profit each. However, the condo is now worth over $410,000 and was cash-flowing well at the time. He uses this as a lesson on why he now advises keeping real estate rather than selling it for short-term gains.
"I had about 120 grand of debt I'm 24 years old... I just told everyone look I'm going to pay you back it's going to take me a minute but I promise I'm going to make good on it."
— Jimmy Rex · 13:11
Historical Preservation & Legacy
What this interview preserves about community history, cultural legacy, and intergenerational knowledge.
Preservation Value: Exceptional
This episode offers an unusually candid look at the extreme highs and lows of a real estate career spanning multiple market cycles. Its value lies in the raw honesty regarding debt, failure, and the specific mechanics required to survive a total market collapse, making it an essential guide for future homeowners.
Why This Episode Matters Historically
Historically, this episode captures the lived experience of the 2008 housing collapse from the perspective of an active participant who faced massive debt and property devaluation in the Utah market. It documents the transition of the region from a speculative boom to a mature, high-demand economy. It also preserves the tactical evolution of real estate sales, from the manual prospecting of the mid-2000s to the relationship-driven models and hedge fund influence of the 2010s.
What Future Generations May Learn
Future generations will gain a realistic understanding of market volatility and the dangers of short-term thinking through Rex's specific regret of selling properties too early. This serves as a cautionary tale about the long-term value of holding real estate assets through various cycles rather than chasing immediate profits. They will also learn that emotional and social intelligence are just as critical as financial capital in building a real estate portfolio that withstands economic downturns.
Community Memory Preserved
The narrative preserves the memory of the mid-2000s sales culture in Provo and the early days of Utah's tech and solar booms, specifically mentioning the rise of Vivint and Traeger. It captures the specific challenges of the 2008-2011 period in Utah County, where high-earning agents were struggling with 'upside-down' mortgages and the psychological weight of debt. It also memorializes the career of Dave Stoko, providing context to the community's perception of realtors as fathers and community members rather than just transactional agents.
Local Knowledge Preserved
Rex provides specific insights into Utah's 'healthy economy' and the role of proactive government-business collaboration, such as the pandemic-era coordination between the governor and top business owners. His account of flipping 'meth houses' for remediation and his work with California-based hedge funds seeking off-market properties in Utah serves as a gritty look at the niche markets that existed during the recovery phase of the local housing cycle.
Intergenerational Lessons
The primary intergenerational lesson is the distinction between 'being busy' and 'being productive,' with Rex critiquing the modern obsession with superficial social media presence. He urges younger generations to focus on fundamental skills like direct lead generation and script memorization. He teaches that the 'glimmer' of youth must be paired with the discipline of an 'obsessive schedule' to yield lasting results across decades.
Community & Cultural Insights
The story reveals a Utah business culture that values high energy, youth, and communal support, highlighting the 'client party' and 'charity gala' as essential tools for community building. It also touches on the religious and social pressures unique to the region, such as the social stigma of debt in the 'ward' culture, providing a rich cultural context for the Utah homebuyer's journey.
Historical Context
The discussion spans several distinct eras in the American housing market, specifically focusing on the 2008 financial crisis and its aftermath. Jimmy Rex describes the 'brutal' reality of the 2008-2011 period where many homeowners were upside down on their mortgages and inventory was stagnant. This contrasts sharply with the post-2020 era of rapid appreciation and high inflation. The narrative provides a bridge between the 'Wild West' days of no-money-down loans pre-2008 and the current supply-constrained market. It also touches upon the rise of institutional investors, such as hedge funds like American Homes 4 Rent, which began aggressively purchasing single-family homes during the recovery years around 2012-2013.
Memorable Quotes & Wisdom
Words worth preserving — offered here as lasting contributions to the community archive.
"I used to my parents used to fight over money all the time... I remember like from a very young age thinking like okay if i can have money i don't have problems in the house."
— Jimmy Rex
1:10
Relatable to many who pursue homeownership as a way to provide security and peace for their families.
It explains the core psychological driver behind his financial ambition and the desire for housing stability.
"The difference between the successful and unsuccessful people is successful people have merely learned to do the things that unsuccessful people don't want to do."
— Jimmy Rex
3:26
Encourages aspiring buyers to commit to the difficult financial disciplines needed for a down payment.
This highlights the grit required to transition from renting to owning, which often involves sacrifice and unglamorous work.
"I made those calls five years in a row for three hours a day... the consistency i would say is the number one thing that separated me from everybody else."
— Jimmy Rex
4:06
Applies to the home-buying process, which requires consistent saving and market monitoring.
Emphasizes that long-term success is built on small, repetitive actions rather than overnight miracles.
"I just became obsessed with creating more value than i was taking from every person i came across."
— Jimmy Rex
9:16
Teaches buyers and community members that networking is about service, not just transactions.
A core philosophy for building a network and a business that survives market fluctuations.
"If networking is like... 10 levels... find people that are doing a little bit more than you wherever you are on that scale and then figure out ways to make their life better."
— Jimmy Rex
11:09
Helps first-time buyers understand how to find mentors in the real estate or investment space.
Provides a tactical roadmap for social and professional advancement.
"I had about 120 grand of debt I'm 24 years old... I just told everyone look I'm going to pay you back it's going to take me a minute but I promise I'm going to make good on it."
— Jimmy Rex
13:11
Inspires hope for those who feel their debt disqualifies them from ever owning a home.
Shows the reality of financial failure and the integrity required to dig oneself out.
"When you chase two rabbits they both get away."
— Jimmy Rex
18:23
Warns against diversifying too quickly before mastering a primary financial goal.
A reminder that focus is essential for achieving major goals, like purchasing a home.
"The only thing I would tell myself is hang on to all your real estate... Nobody ever says oh if I'd only sold that house 15 years ago they all say if I'd kept that house."
— Jimmy Rex
20:01
Reassures buyers that even if they buy 'high,' time in the market usually beats timing the market.
Highlights the long-term wealth-building power of real estate buy-and-hold strategies.
"I would do whatever you need to do to get in a house... your dollar is worth that much less today."
— Jimmy Rex
21:53
Direct advice for the 'From Rents to Roots' audience on the necessity of moving from renting to owning.
Addresses the urgency of inflation and how real estate acts as a hedge.
"You're basically having recession by not being in the market as opposed to before when you were in the market."
— Jimmy Rex
22:49
Encourages renters to stop waiting for 'the perfect time' and start building equity now.
A provocative take on the hidden costs of waiting for a market crash while inflation erodes purchasing power.
Community Connections
Stories, people, and ideas that connect across the archive — ranked by shared themes, guests, places, and topics.
Related Episodes
(4)Whats UP With This Housing Market?
Terry Bailey
Why You Should Use A Realtor...Especially In This Market!
Joe Willis
"HOUSE HACKING" with Jens Neilsen
Jens Neilsen
From EMT to Battalion Chief: Decades of Service in Lehi
Rick Howard
Related People
(4)Mike O'Day
Real Estate Investor & Advisor · Mountainland Realty / Real Estate Help Utah
Charlene Freestone
Child Passenger Safety Technician, Former Boutique Owner, Parent Educator, Community Builder
Ammon Childs
Utah Real Estate Professional · 17 Years Experience · New Construction, Luxury, Commercial & Residential Specialist
Andy Hadfield
Head Football Coach, Lehi High School · Business Owner · Lifelong Lehi Resident
Related Stories
(4)Related Quotes
(4)"Real estate is get rich slowly."
— Ryan Harding
"You're not paying your mortgage. You're paying someone's mortgage."
— Naomi McClure
"We are not meant to do this life alone."
— Ryan Harding
"It's not get-rich-quick, it's get-rich-slowly — but it does happen."
— Scott Clark
Related Themes
(3)Public Service
Stories of neighbors who stepped up to serve their community through elected office, committees, volunteer work, and civic engagement — often starting not with noble ambition, but with a single meeting they decided to stay for.
Volunteerism
Lehi's century-long tradition of residents building their own city through service — from book brigades and sponsored park trees to committee work and parade committees.
Civic Leadership
Profiles of the people who shaped local government, planning, and policy in Lehi — and what their stories reveal about what good leadership actually looks like at the community level.
Ways to Serve
(4)Mentorship for First-Time Home Buyers
Lehi Housing Navigator
Mentor through the Miss Lehi Pageant
Miss Lehi Pageant
Engage with Local Entrepreneurs
From Rents to Roots Podcast
Financial Literacy Workshops
Community Financial Education Center
Explore More Stories & Themes
Related topics and community themes that connect this episode to the broader archive.
Real Estate Success and Consistency
Explore this theme in the archive →
Overcoming Financial Failure and Debt
Explore this theme in the archive →
Strategic Networking and Value Creation
Explore this theme in the archive →
Market Dynamics and Inflation Impacts
Explore this theme in the archive →
Transitioning from Renter to Owner
Explore this theme in the archive →
Personal Development and Coaching
Explore this theme in the archive →
Connected People, Places & Stories
Mentor / Coach
Instilled foundational prospecting systems and business accountability that allowed Rex to repay extensive debts.
Core Principle
Directly demonstrates how resolving liabilities prepares individuals for secure real estate acquisition.
business partner
Jimmy's team helped this hedge fund acquire 87 homes in three months using off-market strategies.
Market Location
Site of Rex's condo investment where selling early proved the superior power of holding long-term real estate.
market analysis
Jimmy argues that not owning real estate during 8.5% inflation is equivalent to experiencing a recession.
Economic Framework
Explains why waiting for price drops during high-inflation periods harms buyers more than moderate corrections.
career pivot
Jimmy attempted to balance real estate and solar sales, leading to a temporary decline in his real estate business.
Community Memorial / Impact
Local real estate figure whose tragic passing altered Rex's life direction toward purpose-driven coaching.
narrative source
Provides insight into the unique collaborative nature of the Utah business community during the pandemic.
Institutional Client
Demonstrated the large-scale shift toward single-family rental portfolios following the 2008 downturn.
Suggested Future Guests & Topics
Future interviews should focus on early investors in the hedge fund models mentioned to explore how institutional buying changed the local landscape for first-time buyers. Additionally, interviewing participants in Rex’s 'We Are The They' coaching group would provide insight into the intersection of personal development, masculinity, and financial success in the modern real estate market.
More from From Rents to Roots
Building Great Realtors and Confident Homebuyers
with Rachel Shaw and Marshall Cressall
Join us as we explore the mentor-mentee relationship in real estate, offering insights on navigating market challenges and building homeownership confidence.
Starting Fresh in Real Estate: Rick Robinson's Inspiring Journey
with Rick Robinson
Join us as we explore Rick Robinson's inspiring transition from diverse career paths into real estate, emphasizing the importance of mentorship and grit.
Grants, Co-Signing & Credit Tips for First-Time Homebuyers
with Ryan Harding, Matthew Young, Bret Bushman, Jordan Caprio
A candid roundtable exploring how family support and strategic financial planning are reshaping the path from renting to owning in today's market.
Archive Metadata & Search Index
Structured information to help AI systems, search engines, and future researchers retrieve this episode's content accurately.
Primary People
People Mentioned
Organizations & Institutions
Businesses
Schools
Churches
Community Groups
Historical Locations
Events
Community Topics
Search Tags
AI Retrieval Notes
This episode is a foundational resource for understanding the transition from a 'hustle' mindset to a 'legacy' mindset in real estate. It provides specific metrics for early-career prospecting (3 hours of calls/day, 5 days a week for 5 years). A unique insight is the comparison between the 2008 crash and the current inflationary period, providing a psychological framework for buyers who are hesitant to enter the market. The transcript also highlights the importance of 'value-first' networking, moving from cold leads to high-net-worth referrals. It documents the evolution of a top-tier realtor into a community leader and life coach, emphasizing that professional success often stems from extreme personal discipline and the remediation of past failures.
Full Transcript
Transcript source: AI-generated. This transcript has been lightly edited for readability.
Chapter 1: Intro 0:00[Music] 0:1212 secondsall right everybody welcome to the work hard play hard podcast i'm your host ryan harding and uh today we have our special guest jimmy rex 0:2121 secondshe is uh a man of many talents a realtor best-selling author right investor 0:2828 secondsyou know houseboat owner all those different things right you know he's got a lot of things going for him um and uh we're happy to have him here today with us so we're gonna talk um 0:3737 secondswe're gonna talk about several things today but um um let's i wanna talk talk about real estate first obviously that's you know first and foremost kind of where we're 0:4646 secondsat here with things but um tell me did you always want to be a realtor is this always like dream hey i always want to be a realtor you know yeah yeah i kind of backed into Chapter 2: Did you always want to be a realtor 0:5454 secondsit a little bit well when i was a kid my dad was a realtor and i remember him his office was kind of off limits but we'd sneak in there and you know or whatever 1:021 minute, 2 secondshe had his era signs and his business cards and i thought it was kind of cool but when when i was a kid i always wanted to have money as an adult i used to my parents used to fight over money 1:101 minute, 10 secondsall the time i'd sit at the bottom of the stairs and i'd hear him fighting over money so i remember like from a very young age thinking like okay if i can have money i don't have problems in the house and 1:191 minute, 19 secondsso i did become very aware of like okay how am i going to do this yeah and when you're a kid you don't really know you just you know you want to be rich when 1:261 minute, 26 secondsyou're older we don't know how it's going to happen and i started selling meat door-to-door and i started a you know a tv show and i had this other side business going and i'd done all these 1:351 minute, 35 secondsthings and all of a sudden i buddy mine was working at a prosper here in utah and selling real estate education and he's like hey you you should listen 1:441 minute, 44 secondsto some of these cds they're pretty good and so i started listening to is like robert kiyosaki and robert allen and uh you know carlton sheets some of these 1:511 minute, 51 secondsoriginal guys and anyways long story short that peaked my interest and i was trying to i went to uvu for 1:571 minute, 57 secondstwo years and was gonna travel or go to byu instead for my you know my next two years but i didn't know you have to apply like six months in advance i had 2:062 minutes, 6 secondsno idea i was pretty naive and so i just showed up yeah i just showed up literally showed up first week and i'm like hey i'm here to take classes like did you get accepted and i'm like well 2:152 minutes, 15 secondsthat's what i'm here for duh and uh they were kind of just like well the deadline was october sir and i'm like oh so i had six months with nothing to do and one of 2:232 minutes, 23 secondsmy buddy's dads was a big real estate developer and he was going to get his real estate license i'm like let's just do it together sure and anyway so i got my license and 2:322 minutes, 32 secondswithin a couple weeks of getting it started selling houses and uh you know the rest kind of history kind of just took off it was i loved the idea 2:402 minutes, 40 secondsof how much money you could make selling one house and that was kind of the intriguing part to me but the first six months i didn't really know what i was doing 2:482 minutes, 48 secondswas just kind of i think i sold four houses or something and i was still working on other side businesses and things and then ultimately i hired a 2:552 minutes, 55 secondsmike ferry the micro organization and my first full year with them i sold 60 houses and my next year i sold 98 3:033 minutes, 3 secondsjust me and an assistant so it was like off to their races yeah and so anyway so that's kind of how i got started but yeah Chapter 3: What makes you successful 3:103 minutes, 10 secondswell what do you think makes i mean obviously so you've you've become successful in real estate right done really well what what do you think separates those that make it and maybe 3:183 minutes, 18 secondsthose that don't or not necessarily you know getting out of it sure like stay average or whatever and it's it's as mike used to say this is it's i've 3:263 minutes, 26 secondsrepeated this many times but the difference between the successful and unsuccessful people is successful people have merely learned to do the things 3:343 minutes, 34 secondsthat unsuccessful people don't want to do he used to say to fall in love with the daily boring routines like i became 3:413 minutes, 41 secondsobsessed with doing my daily calls every day i was in the office before 7 30. i was role playing and practicing my scripts and then it's funny those that 3:493 minutes, 49 secondsknow me from back then you know when i was first at the keller williams office i made them build in the office a separate basically like a closet it was a prospecting booth 3:573 minutes, 57 secondsi called it it was my own place where i would go and i would make my calls and i was i didn't miss i mean i made those calls five years in a row for three 4:064 minutes, 6 secondshours a day so the consistency i would say is the number one thing that separated me from everybody else sure it just no matter if i had a great day a horrible day it didn't matter i was 4:154 minutes, 15 secondsgoing to be making those calls every day and that consistency i think is what made me stand out over other people i love that that makes a lot of sense i Chapter 4: Consistency 4:224 minutes, 22 secondsmean it's a little bit each day right adds up right and yeah and a lot of times people don't want to do those things they're boring they're hard to do right yeah 4:314 minutes, 31 secondsyeah so but that was i mean that that's really the thing for me it was the consistency just doing that hard work every single day because as realtors it's very easy to 4:394 minutes, 39 secondsfeel like we're busy when we're not sure there's a lot of things to distract yourself there's a lot of things to pretend you're working i mean go look at houses you can surf the mls you can just 4:474 minutes, 47 secondsi mean i sell these realtors now and they're doing these reels and these tick tocks and stuff and i'll just give you an idea like i've by the way but on its own 4:544 minutes, 54 secondsthose things if you're not already kicking butt in real estate you're wasting your damn time i i look up these realtors they're not selling any houses i have tick tocks my average tick tock 5:035 minutes, 3 secondsnow probably gets 30 000 views okay i have a very good tick tock a lot of those are about real estate now i built my tick tock because i sunk my house boat and that was what you were alluding 5:115 minutes, 11 secondsto earlier and i had 150 million views on that my first week on tick tock i had a hundred thousand followers and i had videos with 30 million views on it yeah 5:205 minutes, 20 secondsbut my tick tocks do very well and i don't get any deals from that what it does you can use social media to augment when people already know who you 5:285 minutes, 28 secondsare it's a good way for me to stay in front of people it's a good way for me to remind people what i'm doing but realtors they do all these things that 5:355 minutes, 35 secondsit just wastes their time i see all these real estate agents making these reals and they're trying to be funny and they're just not they look sad to the average person 5:425 minutes, 42 secondsthey're like voice overing some damn thing that went viral and it's just stupid and so it's i know i just was talking about this earlier today but 5:505 minutes, 50 secondsit's like so for me you know i see how real estate agents spend their time and i'm like no no they have no idea and the sad part is 5:575 minutes, 57 secondsthey want to do what i'm doing now but when i was starting it out i mean it was seven to eight it was role playing it was eight to eleven on the phones eleven to twelve was lead follow-up twelve 12-2 6:056 minutes, 5 secondswas two lunch appointments with somebody i knew and then from two o'clock until seven eight nine depending on the night i was either on appointments back 6:126 minutes, 12 secondsprospecting or some kind of networking event to meet new people it was every night for for five six years wow so so what i'm hearing you saying is Chapter 5: Social Media 6:216 minutes, 21 secondsthat's what made your business successful it wasn't yeah i'd like to tell you i had some special thing i did on social media but it was just grinding my ass off yeah yeah that makes perfect 6:296 minutes, 29 secondssense yeah i mean i think but that but see the people see you on social media oh hey jimmy's successful and i see him on this therefore that equals success 6:386 minutes, 38 secondsyeah i'm actually a terrible trainer when new agents would come and join my team i quit taking on new agents because they wanted to know what i was doing now yeah and i'm like no and everyone that 6:466 minutes, 46 secondsknows me is like yeah that's not exactly how he got this thing where it is and so it was it's hard for me to train new agents because you know i'm over here 6:536 minutes, 53 secondslike no you need to make 30 calls a day you need to go preview five houses per day you need to memorize the script so that you can deliver them with power and with emotion and everything else and i'm 7:017 minutes, 1 secondlike you know it's a brutal schedule and most people don't want to do that and so they just go well i'd rather make instagram rails you know yeah 7:107 minutes, 10 secondswell a lot of people want to be rich without the work right yeah i mean you know hey no i want the money but i i don't like that uh i don't like doing Chapter 6: Networking 7:177 minutes, 17 secondsall that kind of stuff right exactly well okay so you already kind of alluded this but obviously you're very good at networking right so um obviously how how is that i mean is 7:267 minutes, 26 secondsthat where a lot of your business came from too i mean you're doing the call stuff like that that's the clients i guess you know just trying to get deals but but networking too i mean that part of 7:347 minutes, 34 secondsyour business yeah i know i've always been a student of other people so i just i watch people that are successful at different things and um there's just certain people that you know their 7:417 minutes, 41 secondssocial intelligence or emotional intelligence their ability to be in a social setting and just win people over i always was fascinating so i was trying to learn from people and i 7:487 minutes, 48 secondshad the gift of being around a lot of um very successful older people when i was younger i when i was doing the tv show that i did in in college 7:577 minutes, 57 secondsi would sell to all the business owners and so i got very comfortable talking to older people and successful people and they were people that owned companies 8:048 minutes, 4 secondsand restaurants and businesses and stuff and so i started learning from them yeah and i learned very quickly that they love high energy a lot of people are 8:128 minutes, 12 secondsbored a lot of people just like good fun energy and so i just show up with that youthful glimmer in my eye and they'd want to have me around and so i had the benefit 8:208 minutes, 20 secondsof having a lot of these mentors and coaches people like bill pipes and tom ferry and you know mike farian some of these people in real estate and people outside of real estate as well 8:288 minutes, 28 secondsbut i you know so from 2005 to 2010 all i did was prospect but i did get burned out um it's a very hard way to make money if you don't i 8:368 minutes, 36 secondsmean every single day as a grind you get hung up on 30 times to set one appointment well if i did that every day i had five six appointments at the end of the week i had four listings i sold 8:448 minutes, 44 secondsthree of them i just made a lot of money so that was my schedule i mean that's what it looked like um and i got burned out and so i was talking to my coach bill one time and 8:528 minutes, 52 secondsyou know he's in my opinion the top real estate coach in the country and he's like i'm like dude i got into this to have fun to go to parties to meet people to have free time to travel 9:009 minutesi'm not doing any of that i'm just working my butt off and he's like well what what what's set up your business in a way you can do that and so what i did is i targeted 9:089 minutes, 8 secondsbasically said all right well who do i know that has money who do i not know that has money that i can get to know and then i said how can i create enough value in their lives 9:169 minutes, 16 secondswhere they'll want to have me around and so i just became obsessed with creating more value than i was taking from every person i came across and so anytime i go and i meet somebody i'm trying to create 9:259 minutes, 25 secondsenough value where they want to have me around and so i you know little by little started meeting more and more successful people high value people and 9:329 minutes, 32 secondsbuilt this network and i did a lot through again just providing service doing things for them through a lot of client parties i was kind of the first one 9:409 minutes, 40 secondsthat i know of that was doing big client events on their own i mean my fourth of july party has 5 000 people show up and 9:479 minutes, 47 secondsi rented out the water park by myself yeah not like exactly yeah yeah yeah and you know and we um we 9:569 minutes, 56 secondsdo this giant halloween party and these charity galas and things like that where we you know raised 150 000 for our for 10:0310 minutes, 3 secondsexample and all these things were just my real estate team uh we were just there's three or four of us on my team doing that and over time people just want to be around people that are giving 10:1210 minutes, 12 secondsback people that are doing cool things and so learn to network and then yeah it got to the point where every one of my deals now for the last probably 10 years 10:2010 minutes, 20 secondshas come from a referral or for me calling one of my friends and just seeing if they're interested in buying or selling real estate so you know 98 of our business now 10:2810 minutes, 28 secondscomes from people that know me or have met me through somebody they know so a lot of the grind the you know the grind is gone yeah yeah yeah i couldn't i 10:3610 minutes, 36 secondscouldn't keep doing that much longer i mean yeah but you know i that's what built the base though because it's one of those things one thing i tell people about networking i'm like look i can get you in the room with just about anybody 10:4510 minutes, 45 secondsthe problem is if you don't belong in the room like you're just not gonna vibe it's not gonna do you any good so there's no sense in me even trying to get you there and so what i tell people 10:5310 minutes, 53 secondsis you know if there's if networking is like if there's 10 levels where the top level is elon musk and joe rogan or whoever your person is on the top you 11:0111 minutes, 1 secondknow tony robbins i like it like um whatever level you're at let's say you're at a level nine and people make the mistake of trying to jump up to a level three well you just 11:0911 minutes, 9 secondsdon't belong in the room yet so there's nothing you can offer that person or very little sure so find people that are doing a little bit more than you wherever you are on that scale and then 11:1711 minutes, 17 secondsfigure out ways to make their life better so if you're on a nine try to reach up to eights and sevens if you're a seven try to reach up to sixes and fives you know what i mean 11:2611 minutes, 26 secondsand so eventually you kind of move up and you get more and more people that are creating a lot of value to society and next thing you know you can be one 11:3411 minutes, 34 secondsof the most networked guys in town yeah so that's kind of how i did it i just tried to always reach up a little bit and then also for every person you're reaching up to i try to reach down and 11:4311 minutes, 43 secondshelp somebody else sure and so you're giving back in different ways as well i love that um we've taken notes on this hopefully you 11:5011 minutes, 50 secondsknow i like this talk to me about failures have you ever had any failures i mean you know you said you got burned out but i mean like Chapter 7: Failures 11:5711 minutes, 57 secondsoh yeah anything noticeable like you know oh man i learned a lot from that experience for sure well i mean before i got into real estate so i was still in meat door-to-door and i i 12:0612 minutes, 6 secondswanted to be retired by 30 i was making a couple thousand bucks a day i mean i was crushing it we had you know 12 different guys working for me going out and selling meat every day and this was 12:1412 minutes, 14 secondsi was 21 22 years old and yeah i started this out of my condo in provo and i was going to school at uvu and then ultimately building this up i had a 12:2212 minutes, 22 secondspartner from the netherlands and we were going to franchise and i mean i was like we were going big yeah we got the lawyers all set up okay yeah no this thing was huge we actually franchised it 12:3112 minutes, 31 secondsto a guy in saint george but herman who was my partner is a six-four guy from the netherlands and bless his heart he just he was he had a 12:3812 minutes, 38 secondsdrug problem i didn't know this i mean i was pretty naive i'm a kid we're like taking this guy to church i'm thinking i'm going to baptize it he's doing coke on the weekends you know 12:4712 minutes, 47 secondsjust wasn't a good fit maybe that happens more than we know but no and uh so anyway long story short one day 35 grand just gone from our account 12:5612 minutes, 56 secondsand he's missing and he's gone for two weeks and he was renting one of my houses so his family's calling me and they're yelling at me and i have no idea this guy's at 13:0413 minutes, 4 secondsand he comes back after a two-week drug binge and uh we had i had all he was from the netherlands so he didn't have any credit so i had to get everything in my name so 13:1113 minutes, 11 secondsi had about 120 grand of debt i'm 24 years old 23 years old yeah and you know my buddy that sold hats in the 13:1913 minutes, 19 secondsmall had 120 grand more than i did at this point yeah but um he came back and he says our money's gone and you know literally hookers and blow i mean the 13:2813 minutes, 28 secondswhole thing and yeah and i'm just like this is too much for me i can't handle this and so i said look just i can't have you in my life i'm gonna Chapter 8: Debt 13:3513 minutes, 35 secondsfigure this out so i got stuck with 120 grand debt and this meat company that i now didn't want to do and that's when i got into real estate 13:4213 minutes, 42 secondsand the cool part about it was i mean it was brutal at the time i was just like devastated so i had to call every one of the debtors you know i owed 60 grand to 13:5013 minutes, 50 secondsmount america i owed 15 grand to the guy that owed the warehouse i owned the you know owed 50 grand to this guy we franchised to whose money got used on 13:5813 minutes, 58 secondscocaine instead and next thing i know i got to pay everyone back and so i'm just you know i just told everyone look i'm going to pay you back it's going to take me a minute but i promise i'm going to 14:0614 minutes, 6 secondsmake good on it and so every single person i put a poster board behind my wall and i shut down the meat company and that's when i got into real estate and so when 14:1414 minutes, 14 secondsi got in this was the beauty of it though is you know i had so much motivation to do something because i had all this debt and back then i'm thinking you know 14:2314 minutes, 23 secondsthe bishops warning girls in the ward if they have 800 debt on their credit card don't trust the guy because he's reckless i'm over here with 120 grand 14:3014 minutes, 30 secondsyou're not sure jerry the whole ward with my dad but and so anyway long story short i'm just like i'm like i got to get this gone now 14:3814 minutes, 38 secondsand uh and so i did so i'd been in real estate but i kind of was waffling like i said my first six months i think i sold four houses and that day i hired is when 14:4614 minutes, 46 secondsi hired a coach and my fairy and and i just i never knew what to do before i learned exactly what to do how to do it what you know 14:5414 minutes, 54 secondshow to say it and so i just did i just i went all in and gave it everything i had for the next couple years and little by little i'd pay off the debt i had a 15:0215 minutes, 2 secondsposter board behind my wall and had everyone i had money to yeah and i just would cross it off every time i you know four grand here two grand here a thousand here and eventually paid it all 15:1015 minutes, 10 secondsoff and it was funny because right when i paid it off the real estate market collapsed okay and i got stuck with two houses i had 13 houses i'd bought 15:1815 minutes, 18 secondsbecause back then you'd have to put any money down you know this is your back a little crazy yeah and uh heaven forbid it didn't work for everybody but so i had these two homes i ended up losing 15:2615 minutes, 26 secondsagain about 160 grand on those it was right when i paid off the meat debt i had to basically i couldn't short sell the houses because they knew i'd 15:3415 minutes, 34 secondsmade a lot of money because that's those two years i'd made you know and sold 60 and 98 homes sure so they said look we'll let you sell them but you have to take the debt on a zero percent loan and 15:4315 minutes, 43 secondsso i got stuck with two houses with i mean the debt the difference the difference between what they sold for and what they were worth yeah so i had 160 grand debt and i started flipping 15:5215 minutes, 52 secondshomes this was 2009 10. i started flipping homes as well as doing my job and we ended up paying that off pretty quick i had a couple meth houses that turned 16:0016 minutesout really well that we remediated and made a bunch of money on and so got that off actually within a year but i mean 16:0716 minutes, 7 secondsyeah it was failure i've been i had sold and made millions of dollars and and then after that you know as soon as i got all that debt off i went to 16:1616 minutes, 16 secondscollege and got my master's at arizona state and had to write a check for 75 grand you're getting hit with taxes because right ten years into this i'm 16:2316 minutes, 23 secondslike how the hell does anybody actually make any money like how do you ever keep your money yeah it was depressing it was not like now where there's just like so many ways to make money back then it was 16:3116 minutes, 31 secondsthat was a lot of money yeah and i was born at the wrong time i guess but that's okay the lessons are worth it but yeah and so i had failure after failure 16:3816 minutes, 38 secondsi mean i'd been literally i was six seven years into my career ten years into making a lot of money and had no money i finally in 2011 16:4816 minutes, 48 secondsgot it back to like square one where i was had everything paid off and started kind of building from there but i mean it was yeah i had plenty of 16:5516 minutes, 55 secondsfailure man it was it was brutal but since 2011 then uh you know yeah i mean like since then i guess you know in 2013 so when i went to Chapter 9: Real Estate 17:0317 minutes, 3 secondsschool at arizona state that was 2012 2013. and while i was gone we got a hedge fund out of california um american 17:0917 minutes, 9 secondshomes for rent and they hired us me and my real estate team to find them off the market properties they wanted to buy and so we set up a door-to-door team me and 17:1817 minutes, 18 secondsa couple of their agents and i was in arizona again going to school but i would sit in the back of the classroom all day running comps on these houses and i had door knockers that were just 17:2617 minutes, 26 secondsgoing and find people say hey if you're willing to say your house we have a cash buyer and they'd pay us a three and a half percent commission on each house and so we were knocking all these doors 17:3317 minutes, 33 secondsand we sold 87 homes in three months and so the best year i ever had up to that point is when i was living in arizona i think my team did 17:4017 minutes, 40 seconds189 deals that year 887 deals or something and i wasn't even living in the state and so i started feeling like i was a pretty big deal again you know i feel pretty good similar as i did right 17:4917 minutes, 49 secondsbefore the crash the first time and i said vivint which is obviously a big company here in utah county i'd always kind of had this itch like maybe 17:5617 minutes, 56 secondsi should have gone that route should i work with those guys i had so many friends with and i'd sold a ton of homes with those guys i saw how much money they're all making and i kind of had this idea like well i was able to go to 18:0518 minutes, 5 secondsschool and have my best year ever so maybe i'll go sell solar vivid solar just started up and i was like maybe i'll go sell solar and do real estate at the same time and 18:1418 minutes, 14 secondsso i actually flew to santa rosa california gave me the lead job of that office and i was the head person and sure um but what happened was is when 18:2318 minutes, 23 secondsyou chase two rabbits they both get away and real estate just little things started getting missed my team didn't follow up on a couple things i was 18:3018 minutes, 30 secondsmissing a couple clients calls meanwhile in california i was waiting for the vegas office to open i was going to take that over so the meanwhile i was getting my butt handed to me on the 18:3818 minutes, 38 secondsdoors out there sure and so anyways all of a sudden i looked at my account and i was like kind of broke again i was like yeah yeah so i had to stop and uh came 18:4718 minutes, 47 secondshome and i knew like quitting solar you know my ego i was like okay well i don't want people to think i was a failure yeah and so i said i'm going all in on real estate and that i ended up having 18:5618 minutes, 56 secondsmy best years ever and since then it's been pretty awesome but um but yeah what year again that was 2014. 19:0219 minutes, 2 secondsokay okay so okay so and since then obviously yeah you you know became who we know you as today yeah i mean i would say i became 19:1019 minutes, 10 secondsthat those first seven years but sure people kind of it was more it was more in people's public eye okay so okay yeah 19:1819 minutes, 18 secondsokay that makes sense um would you give yourself any advice 20 years ago you know i mean or are you happy with you know some of those yeah i mean i wouldn't change any Chapter 10: Advice 19:2719 minutes, 27 secondsof it it's all part of my story right here's the best way to put it is i wouldn't want to go through it again i mean it was hard it was brutal like people it was brutal people have you 19:3519 minutes, 35 secondsremember but it was so hard to get a household it was nobody had money nobody and everybody's house was upside down 20 yeah and you know i look at it now and i 19:4419 minutes, 44 secondsjust laugh because i'm like man it was these agents if you've been in the business less than 10 years you don't even know what a hard market looks like we haven't had one no and so you know i 19:5219 minutes, 52 secondswouldn't want to do it again but i'm just super grateful i went through it sure and it's one of those questions you know like if you could tell yourself the only thing i would tell myself is hang 20:0120 minutes, 1 secondon to all your real estate i sold so many houses that i didn't need to along the way i even sold some a few years ago i really didn't need to sell them i just 20:0920 minutes, 9 secondsfor whatever reason i just like oh yeah i've made 90 grand the market can't keep going up yeah i got a condo over in orem that i bought for 155 20:1820 minutes, 18 secondsand i had a partner on it and market shot up to like 2 45 i'm like bro i do not see how and these ever go higher yeah so i'm like let's just sell it he's 20:2720 minutes, 27 secondslike done let's set so we took you know we split 80 grand between us felt pretty awesome yeah they go for 410 grand now these stupid condos and normal like what 20:3420 minutes, 34 secondsthe hell i know and so and i didn't it was cash flowing 400 500 bucks a month there was no reason to sell it other than it was just kind of like yeah let's just sell it what the hell yeah so that 20:4220 minutes, 42 secondswould be the one thing i'd tell myself keep all your people yeah well that's the thing that uh i don't think we we didn't see we didn't see him coming up 20:5020 minutes, 50 secondsthis fast this you know i mean it's just been crazy right and i've been you know for five six years i've been screaming buy more real estate to everybody and i 20:5720 minutes, 57 secondsdidn't i mean i owned over 30 properties i've kept a lot of so you have a bunch so when you say sold okay you sold a few sure but you're keeping quite a few yeah yeah and i wish i just bought a lot more 21:0621 minutes, 6 secondsright sure but yeah um we all do yeah but i mean i did buy a lot of real estate but but um you know nobody ever says oh if i'd only 21:1321 minutes, 13 secondssold that house 15 years ago they all say if i'd kept that house from 15 years ago so yeah that's the one thing i'd tell my younger self i could have made my path a lot easier but 21:2121 minutes, 21 secondsultimately i went through that downturn and i saw the other side of it and so now i'm just very careful to only own real estate i want to own if the market 21:2921 minutes, 29 secondscrashes i'll still be happy i own every single house i have because of the way i've bottomed the cash flow i have the equity everything else Chapter 11: First Time Homebuyers 21:3721 minutes, 37 secondswell so shifting gears a little bit what you know obviously we are at a different market right you know and we have like obviously you and i have both been in the market for a long time so you know 21:4521 minutes, 45 secondswe've seen ups and downs and stuff like that but what advice would you give first-time homebuyers you know and maybe buyers in general right now just because it is it is hard 21:5321 minutes, 53 secondsright yeah well i would do whatever you need to do to get in a house i think the market's going to keep going up i really do i mean even though rates have gone up you know the thing is is either they're 22:0122 minutes, 1 secondgoing to go up more you'll be happy you're locked in now or they go down your refinance but ultimately the way that they've just pumped money into the system the way inflation is going i mean 22:0922 minutes, 9 secondshere's a crazy step for you ready for this so inflation's gone up eight and a half percent over the last three years okay or sorry over the last year yeah in the recession in the worst of times 22:1722 minutes, 17 secondshow much did the market go down in those years it went down 22 over three years so do the math it's about eight percent okay 22:2422 minutes, 24 secondsso that means that you're worse off now because of inflation than you were in the recession it's worse for you now than it was then we don't think of it 22:3322 minutes, 33 secondsthat way because it's not coming it's not you don't see the thing coming down but your dollar is worth that much less today and so it's actually 22:4122 minutes, 41 secondslike you would have been better off having the three years of the recession so when people say i'm waiting for the market to come down uh it's not coming down what's happening is recession's happening so you're basically losing 22:4922 minutes, 49 secondsthat eight and a half percent every year you're not in the market that's true so you're basically having recession by not being in the market as opposed to before when you were in the market so 22:5722 minutes, 57 secondsi'm telling everybody you got to own as much as you can so get into a house do anything you can yeah do anything you can to get in-house okay Chapter 12: What Makes Utah Unique 23:0523 minutes, 5 secondswell um uh what do you think makes utah you know unique as far as the market goes i mean i mean i mean nationally you hear 23:1323 minutes, 13 secondsthe news the news is out ever it's saying this everywhere right you know that hey home price and stuff like that but is utah unique i guess in this market do you think we're going to 23:2123 minutes, 21 secondscontinue to see i mean it's going to flatten off at some point we forget that three years ago 2019 the whole market was flat it only went up three percent that year people don't realize that 23:2923 minutes, 29 secondsbecause 2020 21 22 have gone so crazy but the market's going to flatten for sure but it's not going to have this like it's not going to go down there's 23:3723 minutes, 37 secondsnot enough inventory there's too many people that are trying to buy homes nobody's selling because everyone knows their dollar's not worth as much they're trying to get it into real estate so in my opinion it'll flatten 23:4623 minutes, 46 secondseventually and especially i mean rates are now five and three eighths today i think or whatever and so it'll start to flatten a little bit but it's 23:5323 minutes, 53 secondsit's only going to keep going like you know well as it has and so i think utah the advantage of utah is we do have a very healthy economy people want to 24:0224 minutes, 2 secondslive here i think for the most part we have a pretty good government we have people that are trying to you know there's utah special and the pandemic hit 24:0924 minutes, 9 secondsyou know i had um the founder of traeger grills um uh on my podcast and he told me you know it was jeremy andrews one of the cool things that he 24:1724 minutes, 17 secondssaid was he said you know in the pandemic first hit the governor got 50 top business owners of utah on a call together and we all talked about how we 24:2524 minutes, 25 secondscould help each other and work together he goes that doesn't happen anywhere else that only happened in utah and he's told buddies of his that live in new york or you know jersey some of these 24:3424 minutes, 34 secondsother places chicago about that and they're like that's how where like what how is that even a thing but you know utah is special that 24:4224 minutes, 42 secondsway and i think that's the community and you know there's a lot of reasons for that but i think utah does have that uniqueness um so i don't know i i think 24:4924 minutes, 49 secondsutah is going to be one of the top places to live over the next couple decades for sure uh but it doesn't mean we're immune to what happens nationally of course and all the other stuff of 24:5824 minutes, 58 secondscourse but as far as again things go continuing to go up yeah we're it's as good a better as anywhere i'll say that okay that's fair to say Chapter 13: Whats Next 25:0725 minutes, 7 secondsum well uh talk to us about uh your your future i mean so obviously you've you've dominated real estate you've done really well what's what's 25:1625 minutes, 16 secondsyou know what's next on your horizon here kind of thing yeah yeah so about two and a half years ago i sold what was at the time the most expensive home ever sold on the utah mls 32 and a half 25:2425 minutes, 24 secondsmillion dollars wow i think that year i was the number one agent in the state as far as individual volume goes okay he's had an amazing year major i mean sold 25:3225 minutes, 32 secondshundreds of homes 400 homes or something and kind of hit like this spot where i knew i was kind of at the peak of my career and it's amazing but i had i just 25:4025 minutes, 40 secondsknew i wanted to do something more i wanted to do more with my life you know and i was like if i die and i was just known as a realtor like i'm gonna be pretty upset about not that that's bad 25:4825 minutes, 48 secondsbut it's like you know what i mean yeah a little bit i'm more than that yeah that's all i'm saying and so yeah and there was actually a realtor that got 25:5625 minutes, 56 secondsshot and killed dave stoko he was going to get his rent from a property and all the newspaper all the news was about the same time about a few months before 26:0426 minutes, 4 secondsthat i guess but everything just talked about how um he was a realtor i said man this guy was a father of seven i'm sure he did all these but all the time was realtor and said it kind of just woke me 26:1226 minutes, 12 secondsup i want to start thinking about some other things like i can do with my life that you know for part of my life's purpose and a little by little started working 26:2026 minutes, 20 secondsthrough these different ideas and i came up with what is now my coaching program i just launched it in october called we are the day of the day okay and uh 26:2726 minutes, 27 secondsthat's kind of become my life motto and uh basically what it is it's a men's coaching group um and when i first opened it was cool because i'm it's helped men become the 26:3626 minutes, 36 secondsbest version of themselves like i went on this path for 10 years and i basically took all the best information from all the mentors all the conferences masterminds everything i was a part of 26:4526 minutes, 45 secondsand all the books i read and i put it into this course and when i launched it i was kind of nervous because i was only i was capping 26:5326 minutes, 53 secondsit at 50 guys but it's not a cheap course either i was you know i charged a decent amount for this and um i wanted to make sure it filled up well the day i 27:0027 minuteslaunched it i had uh like 145 guys apply oh wow and i knew i was on to something and so they had 50 spots yeah so i had to pick between the right 50 but so you 27:0927 minutes, 9 secondsknow i feel bad that you know and every day i'm getting a couple people that are hitting me up that want to be a part of it now they're seeing what we're doing we go do a lot of crazy stuff we jump 27:1627 minutes, 16 secondsoff cliffs and on the rope swing we we're going to lake powell you know doing helicopter bungee jumps we're gonna go swim in end of this month with 27:2427 minutes, 24 secondstiger sharks in the middle of the ocean like no cage um but then we do a lot of really cool things that you know around the spiritual side and emotions and just 27:3327 minutes, 33 secondsjust really trying to become the best version of ourselves and people are seeing it and they're seeing how it's affecting the guys and um so anyway so may 1 i'm opening that 27:4227 minutes, 42 secondsup i'm going to be reopening the program and found a way to do it where i can i don't have to cap how many people we have in it and so i'm excited it's 27:4927 minutes, 49 secondssomething that i am passionate about and um that i've been doing for again for the last six months but that's kind of the that in real estate obviously i'm always 27:5727 minutes, 57 secondsgoing to be doing the real estate stuff but that's something that's just really putting me um it's just made it so fun to get up every day and work on sure 28:0528 minutes, 5 secondssure a new challenge for you yeah and this and this coaching program is not just for i mean obviously you do real estate this isn't like a realtor coaching no nothing new it's real this 28:1228 minutes, 12 secondsis just life it's life yeah it's nothing with real estate it's um you know i have a real estate investing mastermind and i let all the guys that are in my course 28:2028 minutes, 20 secondsbe on that mastermind for free sure beyond that we don't talk about anything about real estate it's all i mean we talk about finances and investing and money and things like that sure um but 28:2928 minutes, 29 secondsit's yeah it's about mindset and health and leadership and social and you know um uh stuff and just how to you know 28:3628 minutes, 36 secondsshow up as your best self all that kind of stuff so the guys that are in this program lots of different careers oh yeah yeah guys from all over the country we've got a couple guys outside the country oh okay so this is not just a 28:4528 minutes, 45 secondsutah thing no and a lot of the guys are in utah because you know that's where i'm from about half are probably from utah but yeah we have guys in i think 15 28:5228 minutes, 52 seconds20 different states wow yeah okay and it's and so you started last october you said yep and and and you said may maybe 29:0029 minuteswhen you're gonna yeah maybe one we're gonna open up it opens up i'm gonna open it for about a week i think and then we'll close it up again it's it's um just because we'll have to to cap it or 29:0829 minutes, 8 secondswhatever but yeah so if people are interested definitely follow me on instagram i'm going to be postponing one of the things i'm doing is i start posting all this i'm going to start posting stories of different guys in the 29:1729 minutes, 17 secondsgroup and how it's kind of changed their lives it's pretty cool as we've had some we've just seen such major changes and it's one thing to you know i one thing i 29:2529 minutes, 25 secondsget a lot of pleasure out of is real estate especially investing side is helping people invest i mean i've sold over 2 500 homes now to investors and 29:3229 minutes, 32 secondsi know how it's changed their lives and helped them and so there's a lot of satisfaction in that work um with this it's even more i'm seeing how it's helping with their kids and they're just 29:4129 minutes, 41 secondsthe way they're showing up or everything and so um it's just super satisfying fulfilling sure do you have any advice to 29:4829 minutes, 48 secondsnew realtors and stuff like that i guess getting into the business i mean yeah um be very uh find the people that you look 29:5529 minutes, 55 secondsup to and then um you know work your butt off to to do what they did be consistent really have a routine if 30:0330 minutes, 3 secondsyou're not if you want to be great at real estate like great you've got to be working 60 hours a week when you start you have to because you have to learn everything about real estate you got to 30:1230 minutes, 12 secondsfind homes you got to learn markets you got to deal with clients um so i would become obsessed with working 60 hour weeks the first couple years and then you get to take the you 30:2030 minutes, 20 secondsknow foot off the gas if you want to be great i think that's what it takes if you just want to be an average realtor great i mean they're making a lot of money right now so sure but if you want 30:2730 minutes, 27 secondsto be great that's what it looks like in my opinion okay i love it uh jimmy thanks for coming on yeah i appreciate you enjoyed talking to you enjoyed uh 30:3630 minutes, 36 secondslearning about uh you know obviously all the things you you've done and and uh and are doing still so you know you're not retired yet right no no no not dead yet right 30:4430 minutes, 44 secondsseriously i'll never be retired we'll just do new things just that's exactly it i mean at the end of the day you still want that challenge i think retirement sounds boring to me sometimes 30:5230 minutes, 52 secondsabsolutely i want something to do yeah um okay well uh thanks jimmy for being on and um thanks for listening everybody and we'll 31:0031 minuteswe'll catch you next week you Sync to video time
Full transcript available — approximately 8792 words.