Nikki Lemon is a Utah real estate professional with 20+ years of experience, originally licensed in Vernal during the 2005 oil boom. She serves both rural Vernal and the Wasatch Front, and holds a leadership role as Director of People and Culture at Presidio Real Estate. She is known for her philosophy of thoughtful strategy over market fear, honest communication, and building careers and client relationships on trust.
Life Lessons
- • Stop thinking about the monthly payment — think about the asset
- • Your reputation is your livelihood. It's everything
- • It's a great market for a thoughtful seller or a thoughtful buyer
- • Are you going to retreat and freeze, or open yourself up to possibility?
- • We start here and we make a strategy
- • There is enough business to go around
Memorable Quotes
"It's a great market for a thoughtful seller or a thoughtful buyer."
Nikki Lemon
Stop Waiting for Perfect — Make the Next Chess Move: Nikki Lemon
"There is enough business to go around."
Nikki Lemon
Stop Waiting for Perfect — Make the Next Chess Move: Nikki Lemon
"Stop thinking about the monthly payment so much... think about the asset."
Nikki Lemon
Stop Waiting for Perfect — Make the Next Chess Move: Nikki Lemon
"Are you going to retreat and freeze and be paralyzed and scared? Or are you going to open yourself up to possibility?"
Nikki Lemon
Stop Waiting for Perfect — Make the Next Chess Move: Nikki Lemon
"Your reputation is your livelihood. It's everything."
Nikki Lemon
Stop Waiting for Perfect — Make the Next Chess Move: Nikki Lemon
Stories
Nikki Lemon
The Dream Home That Wasn't
A young engaged couple approved for just over $500,000 went to see their dream home. It was in terrible condition — $150,000 in repairs needed. They were defeated. Nikki pivoted them to a smaller, completely remodeled home with land to expand and a basement with a separate entrance for rental income. It wasn't as grand. But it required no repairs, had multiple future options, and was the smarter first chess move.
Nikki Lemon
The Lender Who Damaged Trust
Just before recording the episode, Nikki spent 90 minutes on the phone with an agent at the end of her rope. Her lender partner had communicated inconsistently for weeks — saying one thing, delivering another. The clients had begun to distrust the agent, not the lender, because the agent was the face of the relationship. Nikki's conclusion: when communication breaks down on one side of the team, everyone's reputation suffers.
Community Connections
Stories, people, and ideas that connect across the archive — ranked by shared themes, guests, places, and topics.
Related Episodes
(4)Is Now a Good Time to Buy? Real Advice from a Utah Realtor
Nikki Lemon
Buying Smart in Utah: Dan Hodson on Affordability and Long-Term Strategy
Dan Hodson
EP: 19 Day In The Life Of A Top 500 Realtor - Ishmael Villarroel
Ishmael Villarroel
Door To Door Real Estate And Nightly Rentals With Cameron Ure
Cameron Ure
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Related Stories
(4)Related Quotes
(4)"Your reputation is your livelihood. It's everything."
— Nikki Lemon
"Are you going to retreat and freeze and be paralyzed and scared? Or are you going to open yourself up to possibility?"
— Nikki Lemon
"If I calculate my commission, I'm going to work for me."
— Naomi McClure
"The money will follow it."
— Naomi McClure
