Naomi McClure is a Berkshire Hathaway HomeServices realtor based in Draper, Utah. Born in Kentucky to a Japanese mother and Arizona-born father, she grew up as an Army child with Utah as a second home since 1978. She spent over a decade in Hollywood television (11 years on Frasier as a standin) before entering real estate in 2017. She relocated from California to Utah after her husband’s retirement and rebuilt her business through open houses, networking, and a service-first philosophy that intentionally avoids calculating commissions until after the transaction.
Life Lessons
- • If I calculate my commission, I’m going to work for me
- • The money will follow it
- • Buy when you can if you can buy
- • You’re not paying your mortgage. You’re paying someone’s mortgage.
- • At least in real estate, you feel like you’re making a difference — if you’re doing it right
Memorable Quotes
"You're not paying your mortgage. You're paying someone's mortgage."
Naomi McClure
Trust Compounds Like Wealth — Naomi McClure
"If I calculate my commission, I'm going to work for me."
Naomi McClure
Trust Compounds Like Wealth — Naomi McClure
"Buy when you can if you can buy."
Naomi McClure
Trust Compounds Like Wealth — Naomi McClure
"The money will follow it."
Naomi McClure
Trust Compounds Like Wealth — Naomi McClure
"At least in real estate, you feel like you're making a difference in a person's life — if you're doing it right."
Naomi McClure
Trust Compounds Like Wealth — Naomi McClure
Stories
Naomi McClure
Refusing to Calculate Commissions
Naomi made a counterintuitive decision: she would not calculate her commission before, during, or after transactions — at least not until her check arrived. Her logic: if you know the number, you work for yourself. By not knowing it, she kept herself in service mode. The money followed. The repeat clients followed.
Naomi McClure
Moving Her Own Furniture to Stage a Listing
A client couldn’t afford professional staging but wanted their home to look its best. Naomi emptied her own living room and moved her sofa, coffee table, and furniture into the vacant listing. Her husband watched TV on the floor. The listing sold. The client got a better outcome. The story became the clearest illustration of what it means to actually be in service to the people you work with.
Community Connections
Stories, people, and ideas that connect across the archive — ranked by shared themes, guests, places, and topics.
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Homeowner
Related Stories
(4)Refusing to Calculate Commissions
Naomi McClure
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Related Quotes
(4)"If I calculate my commission, I'm going to work for me."
— Naomi McClure
"The money will follow it."
— Naomi McClure
"You're not paying your mortgage. You're paying someone's mortgage."
— Naomi McClure
"It's not get-rich-quick, it's get-rich-slowly — but it does happen."
— Scott Clark