Moving Her Own Furniture to Stage a Listing
A client couldn’t afford professional staging but wanted their home to look its best. Naomi emptied her own living room and moved her sofa, coffee table, and furniture into the vacant listing. Her husband watched TV on the floor. The listing sold. The client got a better outcome. The story became the clearest illustration of what it means to actually be in service to the people you work with.
Key Lessons
- • Extraordinary service creates extraordinary outcomes — and it is always optional
- • Sacrifice and professional pride are not incompatible with good business; they often are good business
- • The difference between a vendor and an advocate is visible in moments like this
Community Connections
Stories, people, and ideas that connect across the archive — ranked by shared themes, guests, places, and topics.
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Doug Webb
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Phil Hanks
Grandson of Ephraim Hanks · Mission President (Samoa) · Temple President (Samoa) · Church Education System Leader · Stake President · Senior Missionary (Ukraine, Freiburg) · Lehi Resident
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Realtor, RE/MAX Lighthouse · Real Estate Investor · Breakthrough Mentor
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(4)Related Quotes
(4)"The money will follow it."
— Naomi McClure
"I have more time than those agents and I actually want to work with you."
— Savannah Romney
"Best thing you can do in this town is just be kind to one another."
— Mark Johnson
"Stay faithful and serve to the best of your abilities wherever you live."
— Phil Hanks
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The Natural Parenting Boutique on Lehi Main Street
Charlene opened a natural parenting boutique — Boot Baby Boutique — in the old Lehi Hotel near the train tracks on Lehi Main Street. The shop sold cloth diapers and baby carriers, but its heart was parent education and community space. She rented from a midwife in a building that also housed a gem shop and wedding dress rentals. The business later moved up to Sandy but represented a season where business and belonging overlapped.
Charlene Freestone
COVID Ends One Chapter and Opens Another
On the day of the Utah earthquake in 2020, Charlene realized parents were not going to bring small children into stores the same way anymore. She folded her boutique quickly, sold her share to co-owners, and stepped away from both retail and nonprofit worlds. She then worked at her children's school as a teacher's aide during COVID, witnessing how everyone banded together to keep things going.
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I'm Back, But This Time I'm Helping
Charlene's son was born with needs requiring surgeries. A nurse with child passenger safety training helped her family during the car seat oxygen test. Exactly 12 years later, Charlene began working with Intermountain at Utah Valley Hospital — on the exact anniversary of her son's discharge. Looking at her badge, she thought: 'I'm back, but this time I'm helping people here.'