Trust
Explore all episodes, stories, people, and quotes related to trust.
Stories (17)
Charlene Freestone
Correcting a Car Seat Without Shaming a Mom
At a gym class, Charlene noticed a mother had switched her child's car seat forward-facing but hadn't moved the belt path — a dangerous and common mistake. She felt impressed to say something gently, framing it as an offer of help rather than a correction. The mother received it gratefully and immediately shared the lesson with a friend, passing along the same nonjudgmental approach.
Naomi McClure
Refusing to Calculate Commissions
Naomi made a counterintuitive decision: she would not calculate her commission before, during, or after transactions — at least not until her check arrived. Her logic: if you know the number, you work for yourself. By not knowing it, she kept herself in service mode. The money followed. The repeat clients followed.
Nikki Lemon
The Lender Who Damaged Trust
Just before recording the episode, Nikki spent 90 minutes on the phone with an agent at the end of her rope. Her lender partner had communicated inconsistently for weeks — saying one thing, delivering another. The clients had begun to distrust the agent, not the lender, because the agent was the face of the relationship. Nikki's conclusion: when communication breaks down on one side of the team, everyone's reputation suffers.
People (3)
Betsy Hell
Homeowner
Betsy Hell grew up in Provo and Lehi, Utah, rented for most of her adult life, and spent years searching for the right home alongside her husband Lynn. After inviting their daughter Nicole into a co-purchase, the family found their home in Eagle Mountain. Her advice: find people you trust.
Naomi McClure
Realtor, Berkshire Hathaway HomeServices · Former Hollywood TV Professional
Naomi McClure is a Berkshire Hathaway HomeServices realtor based in Draper, Utah. Born in Kentucky to a Japanese mother and Arizona-born father, she grew up as an Army child with Utah as a second home since 1978. She spent over a decade in Hollywood television (11 years on Frasier as a standin) before entering real estate in 2017. She relocated from California to Utah after her husband’s retirement and rebuilt her business through open houses, networking, and a service-first philosophy that intentionally avoids calculating commissions until after the transaction.
Nikki Lemon
Realtor & Director of People and Culture, Presidio Real Estate
Nikki Lemon is a Utah real estate professional with 20+ years of experience, originally licensed in Vernal during the 2005 oil boom. She serves both rural Vernal and the Wasatch Front, and holds a leadership role as Director of People and Culture at Presidio Real Estate. She is known for her philosophy of thoughtful strategy over market fear, honest communication, and building careers and client relationships on trust.
Quotes (42)
"If I calculate my commission, I'm going to work for me."
Naomi McClure
Trust Compounds Like Wealth — Naomi McClure
"The money will follow it."
Naomi McClure
Trust Compounds Like Wealth — Naomi McClure
"We are not meant to do this life alone."
Ryan Harding
Get Rich Slowly — Mike O'Day & Scott Clark
"There are some agents and some lenders that do hound you. So that fear is real."
Savannah Romney
Failure Is Fun — Savannah Romney
"If it's not the best option for them to sell or buy, I'm going to tell them that."
Wylene Benson
Security Is Something You Build — Wylene Benson
"There is enough business to go around."
Nikki Lemon
Stop Waiting for Perfect — Make the Next Chess Move: Nikki Lemon
"Your reputation is your livelihood. It's everything."
Nikki Lemon
Stop Waiting for Perfect — Make the Next Chess Move: Nikki Lemon
"Find people that you trust."
Betsy Hell
A Satisfying Whirlwind — Betsy, Lynn & Nicole Hell
"My favorite type of leads are referral-based."
Ammon Childs
Buy the Real Estate — Ammon Childs on 17 Years of Utah Real Estate
"Kids are generally good."
Andy Hadfield
The Steward and the Game — Andy Hadfield on Coaching, Fatherhood, and What Football Really Teaches
Community Connections
Stories, people, and ideas that connect across the archive — ranked by shared themes, guests, places, and topics.
Related People
(3)Related Stories
(3)Related Quotes
(4)"If I calculate my commission, I'm going to work for me."
— Naomi McClure
"The money will follow it."
— Naomi McClure
"We are not meant to do this life alone."
— Ryan Harding
"Your reputation is your livelihood. It's everything."
— Nikki Lemon